When Chapman’s Ice Cream implemented a new warehouse management system, executives expected better inventory management. What they didn’t foresee were all the ways the new inventory controls would improve service for their customers.
The founders of Chapman’s Ice Cream started their company in 1973 with a shrewd decision. They chose to make a product that millions of Canadians love. But delighting ice cream lovers is one thing. Serving businesses that sell ice cream is quite another.